Celebrities offer consumers more than quality spirits; they connect fans to the personalities behind the label. Using data from Google Trends, the Best Canadian Stocks team compiled a list of the most popular celebrity alcohol brands based on their overall search volume over the past year. Led by Casamigos, four of the top 10 most popular celebrity alcohol brands are tequila brands, but a few other surprising brands made the list. Let’s look at some of the best celebrity alcohol brands and what sets them apart.
- Casamigos — 1,040,000
- Armand de Brignac Champagne — 529,000
- Proper No. Twelve — 416,000
- Teremana Tequila — 259,000
- Heaven’s Door —258,000
- 818 Tequila — 244,000
- Aviation American Gin — 91,000
- Cincoro Tequila — 77,000
- Dos Hombres — 75,000
- Haig Club — 67,000
10 Most Popular Celebrity Alcohol Brands In The World
Whether it’s the allure of Hollywood glamour or the charisma of sports icons, these brands have successfully leveraged the fame and influence of their celebrity owners to carve out a significant presence in the competitive world of liquor. As consumers continue to seek out unique and authentic experiences, celebrity alcohol brands are likely to remain a fixture in bars and liquor cabinets worldwide. Let’s dive into the top 10 alcohol brands founded by celebrities.
1. Casamigos
- Owner: George Clooney, Rande Gerber, and Mike Meldman
- Founded: 2013
- Type: Tequila
Casamigos Tequila is arguably one of the most recognizable celebrity alcohol brands in recent years. Founded by actor George Clooney, Rande Gerber, and Mike Meldman, this premium tequila brand gained popularity for its smooth taste and sleek branding. Casamigos quickly became a favorite among celebrities and consumers, solidifying its status as a top player in the tequila market. Clooney famously sold the brand for $1 billion in 2017, making him among the highest-paid actors ever.
2. Armand de Brignac Champagne
- Owner: Shawn “Jay-Z” Carter
- Founded: 2006
- Type: Champagne
Armand de Brignac, often referred to as Ace of Spades due to its label, is a luxury champagne brand synonymous with opulence and prestige. Acquired outright by rapper and entrepreneur Jay-Z in 2014, this champagne is renowned for its distinct metallic bottles and exceptional taste. Its association with the hip-hop mogul has propelled its popularity even further, making it a symbol of success and sophistication in the world of champagne. Like Clooney, Jay-Z has already been able to cash in on the success of the brand, selling a 50% stake in the champagne brand to LVMH, one of the most popular luxury brands in the world, for an undisclosed amount.
3. Proper Twelve
- Owner: Conor McGregor
- Founded: 2018
- Type: Irish Whiskey
Conor McGregor, the renowned mixed martial artist and professional boxer, ventured into the spirits industry with Proper Twelve Irish Whiskey. Launched in 2018, this whiskey quickly gained attention not only for its smooth flavor profile but also for McGregor’s bold marketing and promotion efforts. With its Irish roots and McGregor’s larger-than-life persona, Proper Twelve has captured the hearts of whiskey enthusiasts worldwide. Like others near the top of the list, McGregor cashed in on his investment, selling Proper No. Twelve to Proximo Spirits in 2021 for $600 million.
4. Teremana Tequila
- Owner: Dwayne “The Rock” Johnson
- Founded: 2020
- Type: Tequila
Introduced by actor and former professional wrestler Dwayne “The Rock” Johnson, Teremana Tequila entered the market with much fanfare in 2020. Positioned as a high-quality yet affordable tequila, Teremana prides itself on its craftsmanship and authenticity. Johnson’s massive following and charismatic persona have undoubtedly contributed to the brand’s rapid rise to prominence, appealing to both tequila aficionados and fans of “The Rock” alike.
5. Heaven’s Door
- Owner: Bob Dylan
- Founded: 2018
- Type: Whiskey
Heaven’s Door is a whiskey brand inspired by the legendary singer-songwriter Bob Dylan. Launched in 2018, the brand offers a range of craft whiskeys that reflect Dylan’s artistry and creativity. With its unique bottle designs and carefully curated blends, Heaven’s Door has garnered a dedicated following among whiskey enthusiasts who appreciate its distinctive character and the mystique surrounding its iconic owner.
6. 818 Tequila
- Owner: Kendall Jenner
- Founded: 2021
- Type: Tequila
Reality TV star and model Kendall Jenner made headlines with her tequila brand, 818 Tequila, launched in 2021. Named after the area code of her hometown in California, this premium tequila aims to capture the essence of Jalisco, Mexico, where it is produced. Jenner is one of the most followed celebrities on Instagram, undoubtedly contributing to the brand’s visibility and appeal to a younger demographic eager to embrace the tequila culture.
7. Aviation American Gin
- Owner: Ryan Reynolds
- Founded: 2006
- Type: Gin
Aviation American Gin gained widespread acclaim after actor Ryan Reynolds purchased a stake in the brand in 2018. Known for its smooth and versatile flavor profile, this gin has become a favorite among cocktail enthusiasts and bartenders. Reynolds’ witty marketing campaigns and active involvement in promoting the brand have further solidified its popularity, making it a staple in both home bars and upscale establishments.
8. Cincoro Tequila
- Owner: Michael Jordan, Jeanie Buss, Wes Edens, Wyc Grousbeck
- Founded: 2019
- Type: Tequila
Cincoro Tequila, co-founded by basketball legend Michael Jordan along with several other prominent sports team owners, made a splash in the tequila market upon its launch in 2019. Emphasizing quality and craftsmanship, Cincoro offers a range of premium tequilas that have garnered praise for their rich flavors and smooth finish. Backed by the star power of Michael Jordan and his partners, the brand has quickly gained recognition among tequila enthusiasts and collectors.
9. Dos Hombres
- Owners: Bryan Cranston and Aaron Paul
- Founded: 2019
- Type: Mezcal
Dos Hombres Mezcal was born out of a friendship between actors Bryan Cranston and Aaron Paul, best known for their roles in the hit TV series “Breaking Bad.” Inspired by their shared love for mezcal, the duo embarked on a journey to create their own brand. Dos Hombres quickly gained traction in the spirits industry, celebrated for its authentic Mexican roots and the camaraderie between its celebrity owners.
10. Haig Club
- Owner: David Beckham
- Founded: 2014
- Type: Whisky
Haig Club, backed by former football icon David Beckham, aims to redefine the perception of whisky and attract a younger audience to the spirit. Launched in 2014 in partnership with British liquor giant Diageo, Haig Club offers a range of smooth and approachable whiskies housed in distinctive blue bottles. Beckham’s global appeal and involvement in the brand’s marketing have helped Haig Club establish itself as a stylish and modern choice among whisky enthusiasts.
