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2026 Stock Market Picks

10 Best Canadian Stocks to
Buy and Hold Forever

New to investing? Forget trying to time the market. Here are 10 of the best Canadian stocks to buy and hold forever. We read the financial reports, so you do not have to.

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What Fees Actually Cost You
The same $100,000, the same market, three fee levelsGrowing at 10% a year before fees, over 25 years$0$250k$500k$750k$1,000kYear 0510152025$1,030,578Self-directed ETFs0.22% MER$819,835Fee-based advisor1.00% advice + 0.22% MER$646,297Advisor-sold mutual funds2.25% MER$384,281 apartReturn assumption: the S&P 500’s long-run average with dividends reinvested, about 10% a year since 1957. MERs from finiki,asset-weighted Canadian averages. The historical average is not a forecast, and no single year looks like it.
The same $100,000, three fee levelsGrowing at 10% a year before fees, over 25 years$0$250k$500k$750k$1,000kYear 0510152025Return assumption: the S&P 500’s long-run average with dividends reinvested, about 10% a year since 1957.MERs from finiki. $384,281 between the top and bottom lines.$1,030,578Self-directed ETFs0.22% MER$819,835Fee-based advisor1.00% advice + 0.22% MER$646,297Advisor-sold mutual funds2.25% MER
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FOR SELF-DIRECTED INVESTORS

Questrade

The account we use for the Canadian equity coverage on this site. Built for people who pick their own holdings and want the full TSX.

  • Buy individual TSX and US-listed stocks
  • TFSA, RRSP, FHSA and non-registered
  • Suits the ranked lists above
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FOR HANDS-OFF INVESTORS

Wealthsimple

Simpler, and better suited to someone who wants to hold ETFs and get on with their life rather than track earnings season.

  • Managed portfolios and commission-free trading
  • TFSA, RRSP and FHSA
  • Suits the ETF and registered-account pages
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Where The Numbers Come From

Company figures come from the earnings release, supplementary pack or MD&A, with the document and page cited. Never from an aggregator.

What We Get Paid For

Affiliate and referral links to brokers, disclosed on every page. Never for coverage, a rating, or a place on a list.

When We Are Wrong

Ratings carry a 12-month call so they can be checked. We correct in place and say what changed.