With millions of followers eagerly awaiting their latest creations and updates, the top luxury brands have taken to Instagram to provide a window into the world of opulence, style, and exclusivity. Using data sourced from Instagram, we’ve compiled a list of the most popular luxury brands on social media. From Chanel’s timeless elegance to Gucci’s bold creativity, each brand represents a unique vision of luxury, captivating audiences with its distinctive style and unmatched craftsmanship. Here are the most followed luxury brands on Instagram in 2024:
Note: All data sourced from Instagram as of Mar. 10, 2024.
1. Chanel — 59.9 million
With an unparalleled legacy of elegance and sophistication, Chanel reigns supreme as the epitome of timeless luxury. From its iconic quilted handbags to its exquisite haute couture collections, Chanel captivates audiences worldwide with its unwavering commitment to craftsmanship and innovation.
2. Louis Vuitton — 55.3 million
Louis Vuitton stands as a beacon of opulence and refinement, synonymous with unparalleled craftsmanship and unmistakable style. From its signature monogrammed luggage to its coveted leather goods, Louis Vuitton continues to captivate fashion enthusiasts with its iconic designs and visionary creativity.
3. Gucci — 52.4 million
Gucci’s avant-garde approach to fashion has propelled it to the forefront of luxury, captivating audiences with its bold and eclectic designs. With Alessandro Michele at the helm, Gucci has redefined luxury for the modern era, blending tradition with innovation to create collections that push the boundaries of fashion.
4. Dior — 45.9 million
Dior exudes timeless elegance and sophistication, enchanting audiences with its iconic designs and unparalleled craftsmanship. From its legendary New Look silhouette to its coveted accessories and fragrances, Dior continues to embody the epitome of French luxury, inspiring admiration and awe around the world.
5. Prada — 33.5 million
Prada’s uncompromising dedication to quality and innovation has made it a stalwart of the luxury fashion landscape. With its sleek and modern aesthetic, Prada captivates audiences with its understated elegance and impeccable attention to detail, setting the standard for contemporary luxury.
6. Dolce & Gabbana — 30.7 million
Dolce & Gabbana epitomizes the essence of Italian glamour and sensuality, captivating audiences with its bold and provocative designs. From its ornate embellishments to its vibrant prints and patterns, Dolce & Gabbana celebrates the exuberance of life, inviting audiences to revel in the beauty of luxury and extravagance.
7. Versace — 30 million
Versace dazzles with its bold and daring designs, embodying the spirit of empowerment and self-expression. From its iconic Medusa logo to its vibrant color palette and bold prints, Versace commands attention with its audacious approach to fashion, inspiring confidence, and allure in all who wear it.
8. Fendi — 21.3 million
Fendi’s rich heritage and innovative spirit have established it as a powerhouse of luxury fashion. With its iconic Baguette bag and boundary-pushing designs, Fendi captivates audiences with its blend of tradition and modernity, redefining luxury for a new generation of fashion enthusiasts.
9. Emporio Armani — 20.2 million
Emporio Armani stands as an emblem of modern sophistication and understated elegance, captivating audiences with its sleek designs and timeless allure. With over 20.2 million followers on Instagram, Emporio Armani commands a global audience, offering a glimpse into its world of refined luxury and impeccable craftsmanship. From its iconic tailored suits to its chic accessories and eyewear, Emporio Armani continues to set the standard for contemporary style, inspiring confidence and sophistication in fashion enthusiasts around the world.
10. Burberry — 20.1 million
Burberry’s rich history and innovative spirit has solidified its position as a global icon of luxury fashion. With over 20.1 million followers on Instagram, Burberry mesmerizes audiences with its iconic trench coats, signature checks, and avant-garde designs. Through its digital presence, Burberry seamlessly blends tradition with modernity, captivating audiences with its timeless elegance and cutting-edge creativity. As a beacon of British style and craftsmanship, Burberry continues to captivate fashion enthusiasts worldwide, earning its place among the most admired luxury brands on Instagram.
